Metro Manila may have started the café boom—but it won’t define its future.
Del Mundo Group (DMG) is committing ₱400 million to where momentum is quietly, confidently building: the Visayas and Mindanao. This investment brings OldTown White Coffee deeper into regional cities that are no longer “emerging,” but ready.
This isn’t expansion for the sake of footprint.
It’s a calculated move toward where culture, consumption, and community are converging.
Across Cebu, Davao, and Zamboanga, lifestyles are evolving. People are spending differently, working differently, and gathering differently. Café culture is no longer a capital-city privilege—it’s a regional expectation.
DMG sees this shift clearly: strong local economies, a growing middle class, and cities with distinct identities that deserve more than generic retail concepts.
OldTown’s international heritage paired with DMG’s execution capability creates a model that fits these cities—not forces them to adapt.
By working closely with regional partners, DMG ensures every store carries local character, while maintaining the consistency and quality the brand is known for worldwide.
This ₱400M investment reflects DMG’s long-term view: sustainable growth happens when businesses grow with communities, not just in them.
The strongest opportunities aren’t always the loudest markets—they’re the ones building steadily, authentically, and locally.
It’s distributed.
It’s regional.
And it’s already underway.
☕ See the full article here: https://www.sunstar.com.ph/cebu/